Ever since I was a child, I've always been drawn to shiny, pretty things. My nanna used to call me a bowerbird and likes to tell me the stories of how I used to gently peel the wrappings off Easter eggs so that they didn't tear, and how I used to like collecting these things in my Barbie backpack. As a 27-year-old adult, I am no different and when it comes to buying beauty, I can't help but fall for dreamily packaged products. Perhaps it's shallow and though I know that aesthetics aren't everything, if I'm going to part with my money, I want it to be of the highest quality. This, for me, includes both the product itself and its exterior, which is why I tend to favour high end, luxury brands over those that are drugstore. I take a lot of pride in my possessions and perhaps it's because I'm a highly visual person that I tend to snub off products I don't like the packaging of! From the minimal aesthetics of Diptyque and Byredo, the luxe gold packaging of YSL and to the iconic logo adorned upon Chanel, here is a roundup of the products I deem to be the most beautiful.
Chanel is a brand I can't help but flutter my eyelashes at. The interlocking "CC" logo is some of the most iconic branding in beauty and no brand exudes femininity and sophistication quite like Chanel. Chanel Le Volume de Chanel Mascara is not only the single greatest mascara I've ever used, but it's also the most beautiful; a sleek, black tube with nothing but the word, "Chanel" written upon it. Their compacts featuring the Chanel logo are simply divine too and every girl needs at least one bottle of Chanel perfume in her collection. I just adore the weighty glass bottle of Coco Mademoiselle and the peachy-pink colour of the fragrance itself is so lovely too.
From the choice of silver or gold, I'll always go with silver, with the exception of YSL. Le Teint Touche Éclat Foundation is definitely the most stunning bottle of foundation I own because you really can't go wrong with a glass bottle adorned with a gold lid. Not exactly travel-friendly, but who cares about that when it looks so damn good? Their highlighting pen of the same name, Touche Éclat, is just as dreamy too. Rose gold is my second preference after silver and I'm just in love with the packaging of Charlotte Tilbury lipsticks. I have her K.I.S.S.I.N.G Lipstick in Penelope Pink and Matte Revolution Lipstick in Very Victoria, and they both look and feel like a million bucks. The By Terry Ombre Blackstar packaging is a beautiful combination of both silver and gold; a silvery gold shade, I'd call it. I feel like I get the best of both worlds with this one!
There were two blushes that instantly came to my mind when I thought of the prettiest ones - the Hourglass Ambient Lighting Blush in Mood Exposure and Too Faced Love Flush Blush in Baby Love. The sleek, metallic packaging of the Hourglass blush pairs beautifully with the actual product itself; a marbled pressed powder of mauve-plum hues that just screams heart eyes emoji. Utterly, utterly dreamy! The Too Faced blush evokes nostalgia for its resemblance to our beloved Polly Pocket toys of the '90s. I mean, a heart-shaped blush with cursive gold text? Yes, please! Inside, the blush has been embossed with bunnies (you can see here), as if it were even possible for a beauty product to be this bloody adorable. Plus, we all know how much I love my '90s nostalgia!
I wouldn't normally think of MAC as a brand with pretty packaging. I mean, it's not hideous and I definitely think those black bullets of lipstick are iconic in beauty, but a lot of it is just kind of nothing to me. Having said that, I'm all over MAC's Pro Palettes with their transparent lids, which are a vast improvement from the opaque black ones from a few years ago. Not only is it practical and convenient, but there's something so visually pleasing about seeing those little circles of eyeshadow stand out against the black packaging. Very sleek! Like the MAC palettes, the thing I love about the NARS Velvet Matte Lip Pencils is that you can distinguish between the shades without having to read the label. It's not a faff for me, but that strip of colour at the end of the pencil is so fun, yet still so understated. If it weren't already obvious, I have a soft spot for the minimal aesthetic.
When my eyes set upon the Marc Jacobs Under(cover) Perfecting Coconut Face Primer, it was love at first sight and I knew I needed this bottle in my life! This silky coconut-scented liquid is housed in a sleek glass bottle and though it's not usually the look I tend to go for, I'm really digging the futuristic vibe of the white and silver, and the packaging's rounded edges.
Dior's Crème de Rose may seem a little plain Jane, but to me, this one will always win the award for most beautifully packaged lip balm. All it is is a white pot with the initials "CD" engraved into it, yet its simplicity makes it something so classic and timeless. Even on the inside, the product is a dreamy milky pink and smells of roses, which is basically me if I were a lip balm. This is definitely one to keep on top the dressing table! Speaking of which, I also keep my Guerlain Météorites Perles in Teint Rosé on top of my dressing table. Light revealing pearls of powder, the silver tub features a stunning pastel coloured pattern on the lid and the inside reveals little colourful pearls of pastel that smell of flowers. When it comes to colour, I'm always drawn to the more soft shades.
Rarely ever is a blog photo of mine taken without some sort of Diptyque product. I can't explain why jumbled uppercase serif text set in a white oval looks so good, but it just does! The branding of Diptyque is so unique, yet so simple and when I want to jazz up my blog photos, I know I can always pop a Diptyque candle jar into my setup and I'm good to go. While some may argue it's literally and figuratively burning your money away, when it comes to understated elegance in both aesthetics and fragrance, you can't go past Diptyque.
Not only do Jo Malone and Byredo make beautiful fragrances, but they've got some beautiful packaging going on too. Like Diptyque, they're both minimal and understated in design and with Byredo being Swedish, it's not hard to understand why their branding is so on point. The name of the fragrance is the focal point of the bottle label and the lid is luxuriously hefty with a magnetic closure. You can never go wrong with a magnetic closure! Their Hand Creams are particularly stunning too - an all-white tube with minimal text. Simplicity at its finest.
When it comes to nail polish, Essie and Smith & Cult are the two standouts for me. There's something so cute about the white lid and lowercase text of the Essie bottles, and as for Smith & Cult, talk about luxurious! I never knew a nail polish bottle to be this stunning until this brand came along. The weighty gold lid and cursive text are definitely a thing of beauty.
What products do you think have the prettiest packaging?